We collect the following categories of personal information through the Site: contact information you have provided to us, such as your name, postal address, telephone number and email address; your date of birth and your birthday, your login details (if you are registered); personal information included in the content you provide; payment information, such as payment card information; purchase and transaction information (including serial numbers for watch registration); and traffic data through automated processing means (such as cookies). You are generally not required to provide us with personal information, but in some cases we may not be able to provide you with the products or services you request if you choose not to. For example, you will not be able to purchase products from us if you do not provide your payment information or delivery address.

We will process the information described above to provide products and services; create and manage your account; send you catalogs and other promotional materials; communicate with you about, and administer your participation in, special events, programs, offers, surveys, and market research; respond to your inquiries; perform data analytics (including web analytics); operate, evaluate, and improve our business (including developing new products and services; enhancing and improving our products and services; and performing accounting, auditing, and other internal functions); protect against, identify, and prevent fraud and other illegal activities, claims, and other liabilities; comply with and enforce applicable legal requirements, relevant industry standards, and our policies; personalize your visits to the Site; and deliver content (including advertising) tailored to your interests.

We ensure that your personal data is protected by appropriate security measures to prevent accidental loss, unauthorized use, alteration, or disclosure. Furthermore, we only share your personal data with employees or third parties who need it for business reasons. These individuals and entities are subject to confidentiality obligations and will only process your data on our instructions.

We retain your personal information for as long as necessary for the purposes for which we obtained it, which generally means for the duration of our relationship or for as long as you keep your account open with us, plus a reasonable period to take into account any applicable statute of limitations or to comply with mandatory applicable law.

Only authorized personnel of the Company, its subsidiaries and our service providers will have access to your personal information. We will not, without your consent, share your personal information with third parties (such as database providers) so that they can market their products or services. Some of our staff (including our IT and marketing teams) and our service providers are based in Morocco. They will have access to your information for the purposes described above or to provide services to the Company. We also share your personal information with our service providers, who are required to process it only in accordance with our instructions and to ensure the security of the information. Our service providers include hosting and web platform providers, payment service providers, delivery partners, and our customer relationship management platform provider.

We reserve the right to modify this Privacy Policy at any time. Any material changes we may make will be updated in the Privacy and Security section of our website. Please review it regularly to stay informed.