AZOR jewelry
When a Client Taught Me How to Mend Broken Hearts
On Friday afternoon, Samira entered the shop with a plastic bag in her hand. "Yasmina, I need your help. My husband left me yesterday. He took his things, but he...
When a Client Taught Me How to Mend Broken Hearts
On Friday afternoon, Samira entered the shop with a plastic bag in her hand. "Yasmina, I need your help. My husband left me yesterday. He took his things, but he...
Why My Grandmother Hated My First Creations
"Yasmina, these jewels have no soul." My grandmother Lalla Zohra looked at my first drawings with a disapproving frown. It was in 2018, I had just created AZOR, and her...
Why My Grandmother Hated My First Creations
"Yasmina, these jewels have no soul." My grandmother Lalla Zohra looked at my first drawings with a disapproving frown. It was in 2018, I had just created AZOR, and her...
The Day My Competitor Asked Me for Advice
Last Thursday, as I was leaving the supplier's shop, I ran into Hassan, who runs the competing jewelry store two streets away. Instead of ignoring me as usual, he waved...
The Day My Competitor Asked Me for Advice
Last Thursday, as I was leaving the supplier's shop, I ran into Hassan, who runs the competing jewelry store two streets away. Instead of ignoring me as usual, he waved...
My 16-Year-Old Daughter and Her First "Real" Pi...
"Mom, can you buy me a piece of jewelry from your shop? A real one, not a gift." My daughter Yasmine looked at me with those determined eyes I know...
My 16-Year-Old Daughter and Her First "Real" Pi...
"Mom, can you buy me a piece of jewelry from your shop? A real one, not a gift." My daughter Yasmine looked at me with those determined eyes I know...
When AZOR Offends Neighborhood Moms with Gifts
Yesterday morning, I had this crazy idea. Seeing Lalla Khadija, the local vegetable seller, who works tirelessly for her four children, I thought to myself: "What if we offered something...
When AZOR Offends Neighborhood Moms with Gifts
Yesterday morning, I had this crazy idea. Seeing Lalla Khadija, the local vegetable seller, who works tirelessly for her four children, I thought to myself: "What if we offered something...
Our Neo Happy Family Necklace - When Love Takes...
Last week, Amina came to see us with her two daughters, Lina, 8, and Sara, 12. She was looking for something special to celebrate her finalized divorce—not to mourn the...
Our Neo Happy Family Necklace - When Love Takes...
Last week, Amina came to see us with her two daughters, Lina, 8, and Sara, 12. She was looking for something special to celebrate her finalized divorce—not to mourn the...
