When gold tells your family story: The success of the Néo Happy Family necklace

Meryem treasures the photo of the day in May when she received her Neo Happy Family necklace. She is seen surrounded by her three children, all smiling, taking turns touching the small golden silhouettes hanging from her chain. "You are all here, forever," she told them.

This image perfectly encapsulates the spirit of AZOR's Néo Happy Family necklace . This piece of jewelry transcends mere adornment to become the visible guardian of your most precious loves.

The concept is captivating in its ingenious simplicity: each member of your family is represented by an 18-carat gold silhouette, delicately suspended from a remarkably fine chain. Man, woman, child—each shape instantly evokes its role model without becoming trivial.

What struck me when I discovered AZOR's creations was their ability to modernize ancestral symbols. Family has always been at the heart of traditional Moroccan jewelry, but never with this contemporary purity. The pure lines of these silhouettes speak as much to millennials as to previous generations.

Latifa, a mother of four, has been wearing hers for almost a year. "When one of them is traveling or angry with me, I touch their silhouette and I feel less alone," she confides. This talismanic dimension of the jewelry goes beyond its simple aesthetic function.

The 18-carat gold chosen by AZOR is perfectly resistant to daily wear and tear. I noticed that the silhouettes retain their shine despite rubbing against clothing. The remarkably fine chain does not deform and glides smoothly over the skin.

At 1,690 dirhams, this family necklace offers remarkable value for money. Factor in the cost of several separate pieces for each member of your family, and you'll quickly exceed this amount without achieving this aesthetic consistency.

The most touching aspect of this necklace is its ability to evolve with your family. The birth of a child, the arrival of a stepchild... AZOR can add new silhouettes to your existing chain. Your jewelry grows with your loves.

Amina says her office colleagues regularly ask about her family when they see her necklace. "It opens conversations and creates connections," she observes. This piece of jewelry becomes a way to share her family pride.