
Why my AZOR jewelry survives the summer better than my sunscreen
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Three months of intense summer between Agadir, Essaouira, and the pools of Marrakech. My Papiyona kholkhal hasn't left my ankle, and my Tifinagh necklace has remained faithful to its post. The result? They shine as much as the first day, unlike my tan, which is already fading.
"Do you never take them off?" my cousin Aicha asked me, worried about me diving into the Atlantic with my AZOR jewelry. Her question reveals a complete lack of understanding of the quality of the 18-carat gold used by the brand.
Last summer, I took the experiment to its conclusion. Beach every day, chlorinated hotel pool, repeated showers, sunscreen applied on top... My jewelry took it all in stride. 18-karat gold has a natural resistance that less noble alloys lack.
The most daunting test? A full day at the Ouzoud waterfalls with the Danse du Ciel kholkhal . Between the hard water, the rocks, and the splashes, I thought I'd find it tarnished. Total surprise: it sparkled even more after this natural bath.
Yasmine, a tour guide in Essaouira, confirms this resilience: "I wear my AZOR jewelry every day, even in 40°C heat. I've never had the slightest problem. My clients always ask me how I manage to keep my jewelry looking so beautiful despite the conditions."
What amazes me most is how AZOR gold reacts to salt water. Unlike costume jewelry that instantly turns green, this one seems to regenerate in the ocean. My Rose Solitaire ring, worn for two weeks of surfing in Taghazout, came out more radiant than ever.
The trick I discovered? Salt water naturally cleans 18-karat gold. No more chemicals or complicated cleaning. A daily swim in the Atlantic is enough to restore all its shine to your AZOR jewelry.
Even the fine sand of Agadir, known for scratching metals, doesn't damage these creations. I spent hours lying on the beach, my jewelry in direct contact with the sand. No visible scratches, even under a magnifying glass.
Summer also transforms the perception of these jewels. The Moroccan sun reveals unexpected reflections in the gold. My medallion necklace, discreet indoors, becomes hypnotic under the August rays. Passersby stop to admire these plays of light.
This summer resistance fully justifies the AZOR investment. Your vacation costs a fortune, so you might as well experience it with jewelry that will never let you down. Unlike that fancy bracelet bought on the ledge that gave up the ghost after three swims.