Why the Brooch is the new luxury accessory we've all forgotten about (and how to wear it in 2025).

Admit it: for you, the brooch was the jewel of the Queen of England or your great-aunt. It was a dusty accessory, relegated to tweed jackets. But fashion is always changing, and the brooch is making a spectacular comeback, especially when reimagined with the audacity of AZOR.

The secret is to no longer see it as a simple fastener, but as a focal point of your outfit. I chose an AZOR model with a floral or geometric inspiration (I call it my "signature brooch"). It's an 18K gold piece of such evident quality that it immediately elevates any garment.

My three favorite ways to wear the AZOR brooch in 2025:

1. The Unbalanced Blazer: Forget the centered brooch. I place it at the top of my blazer lapel, about 5 cm from the shoulder. It gives a super chic and modern touch of asymmetry. It draws the eye, especially if the blazer is black or navy.

2. The bag accessory: Yes, I dared. I attached my brooch to the strap of a plain leather handbag. It's a way to personalize a luxury bag without resorting to charms or permanent patterns. It's ephemeral, it's playful, it's my style secret.

3. The blouse collar: For a touch of vintage elegance, I attach it to the top button, closing a blouse below the throat. The 18K gold against the white cotton is utterly sophisticated, reminiscent of the 1940s, but without the fancy dress element.

The brooch is also the perfect gift because it doesn't need to be sized. It's purely symbolic. If you have a friend with a sharp sense of style or you want to add an unexpected touch of sparkle to your own collection, explore the options. AZOR Brooches Collection is an unexpected playground for luxury.