My secret guide to choosing the perfect AZOR jewel (without making a mistake)

"Which one suits me best?" Samia hesitated between three AZOR models in the Casablanca boutique. An hour later, she left empty-handed, paralyzed by the embarrassment of choice. I've experienced this situation too many times not to react.

After testing around fifteen AZOR pieces (yes, I admit my addiction), I can help you choose without stress or regret.

For your first AZOR, start small but strong. The Kholkhal Luna at 1,890 dirhams represents the ideal entry into the brand's universe. It's affordable enough and visually striking enough. You can experience the AZOR effect without risking your monthly grocery budget.

When it comes to engagement rings, ask yourself THE question: show or intimacy? If you like your hands to be noticed, go for the Crowny at 6,290 dirhams. If you prefer chic discretion, the Mi-Marguerite at 5,200 dirhams is more your style. I've seen too many unhappy women with rings that didn't suit them.

When it comes to necklaces, think neckline. The personalized Tifinagh enhances V-necks and low-cut dresses. The photo medallion pairs perfectly with blouses that button up to the neck. Never neglect this silhouette-jewel harmony.

Budget-wise: Spread out your AZOR purchases. Yasmine started with a kholkhal last summer. Enamored, she treated herself to a necklace for her birthday, then a ring for her engagement. The result: a cohesive collection without breaking the bank all at once.

The mistake to absolutely avoid: buying on Instagram. Photos never accurately portray reality. Khadija ordered the Danse Intime after seeing one from an influencer. She was disappointed upon receipt: she imagined it would be larger. Always try it on first, or at least study the dimensions carefully.

My pro tips for caring for your AZOR: 18-karat gold is durable, but avoid chlorinated pools and gyms with your pieces. Clean monthly with a soft toothbrush and dish soap. Store separately to avoid scratches between pieces of jewelry.

The ultimate test to see if an AZOR piece of jewelry fits you: Wear it for a whole day. If you completely forget about it, that's a good sign. If you can't stop thinking about it (in a positive way), that's perfect. If it bothers you, move on.

Special for brides-to-be: Order your AZOR engagement ring at least six weeks before your proposal. Size adjustments take time, and customization even more so. Mehdi learned this the hard way in an emergency before his proposal.

My winning trio to start at AZOR: Kholkhal Papiyona (versatile), Tifinagh necklace with your first name (personalization guaranteed), Ring according to your relationship status. Total 5000-6000 dirhams for a solid base that will last you for years.