Are my AZOR jewelry worth more than when I bought it? (2-year survey)

"Madam, your collection has increased in value by 30% in two years."

The Casa jewelry expert told me this straight away while checking out my AZOR creations. I was stunned. My impulse purchases became serious investments without me even realizing it.

Driven by curiosity and my husband's reproaches ("You're blowing a fortune on jewelry!"), I had my entire AZOR collection appraised, which I've been paying for little by little since 2022. Six pieces for 15,000 bucks at the start.

Results of the independent expertise:

• Rose Solitaire Ring: +35% (from 5490 DH to 7400 DH)
• Personalized Tifinagh necklace: +25% (from 2090 DH to 2600 DH)
• Kholkhal Papiyona: +40% (from 1690 DH to 2370 DH)
• Color photo medallion: +20% (from 1990 DH to 2390 DH)

This explosion can be explained by several factors. The price of gold, which is spiraling out of control, automatically driving up the value of 18-carat gold. Then AZOR, which is becoming extremely trendy and transforming these creations into sought-after collector's items.

The expert blew me away when he called my Rose Solitaire ring a "signature piece destined to become a classic." Its exceptional goldsmithing and incredible design already make it a sought-after item on the second-hand market.

My neighbor Khadija, skeptical of my "jewelry spending," did an about-face after these revelations: "Ultimately, you were right to invest. My handbags are worth next to nothing after two years." This comparison shows that gold crushes fast fashion.

The best part? This added value comes with a daily thrill. Unlike stocks or real estate, my AZOR jewelry provides me with constant aesthetic pleasure while increasing in value. A profitable AND enjoyable investment.

The expert predicts a continued rise: "Moroccan handcrafted creations in 18-carat gold are undervalued. In ten years, your collection will be worth double." This perspective makes each new AZOR jewel an investment for the future.

Killer math: my 15,000 AZOR dirhams are now worth 19,500 dirhams, or a return of 15% per year. What bank account produces such performances? Besides, I happily carry my "shares" every day.

This discovery influences my future purchases. Each new AZOR piece is now evaluated according to two criteria: my aesthetic appeal AND its potential for appreciation. Double the pleasure guaranteed.

My husband, initially reluctant to make these "expenses," now plans to give me the Crowny ring for our birthday: "If it's an investment that makes you happy, then it's perfect." AZOR reconciles immediate pleasure with financial wisdom.