AZOR Engagement Rings: When Love Meets Tradition

My grandmother Lalla Fatna always wore the same ring. A thick, slightly dented wedding band that my grandfather had given her in 1952. No diamonds, no embellishments—just pure gold that had taken on the color of time.

"You see, my dear," she said to me, mechanically turning the ring around her finger, "a wedding jewel must last. It survives arguments, reconciliations, births, bereavements..."

It was while thinking about his words that I began to design our first engagement rings. There was no question of something flashy or ephemeral. I needed something solid, something real, something lasting.

The story behind each model

Our "Crowny" comes from a sketchbook I found at my aunt Aicha's house. Drawings my grandmother used to make when she was young, inspired by the jewelry worn by female tribal chiefs in the Middle Atlas. Those little stylized crowns, engraved in gold, that said, "I am someone important."

When Salma, a lawyer from Casablanca, tried the Crowny last week, she told me, "This is exactly how I feel when my boyfriend looks at me. Like a queen." Bingo.

The "Mi-Margueritte" is different. The inspiration comes from the daisy fields that grow near my parents' house in Ifrane. My mother would pick them to decorate the house on Fridays. Simple, pretty, unpretentious. Exactly like some of our clients who don't want to go overboard but still deserve something special.

Why 18-carat gold and not something else?

Honestly, at first, I wanted to offer vermeil or silver. It's more affordable. Then I thought of my grandmother's ring. Seventy years later, it still shone. Not a scratch, not a single discoloration.

18-karat gold is the same. It costs more to buy, but it lasts for decades without flinching. And let's be honest: a marriage proposal only happens once in a lifetime (well, we hope!). Might as well do it right.

Yesterday, a customer from Marrakech told me that her 18-year-old daughter had "borrowed" her AZOR ring for a friend's wedding. "It was more beautiful than all the others, Mom!" That's the power of real gold.

Stories that touch me

What makes me happiest in this job is the feedback from our couples. Like Ahmed and Kenza, who got engaged with our "Tagldit" last year. They live in Montreal, but made the special trip to choose their ring here in Casablanca.

"We wanted something that reflected us, that spoke to our origins, but that was also modern," Ahmed explained to me. Kenza added, "When I look at my hand, I see my Morocco and my Canada at the same time. It's perfect."

Or Meriem, the pharmacist from Rabat who was torn between three models. In the end, she fell for the "Rose Solitaire" because, in her words: "It reminds me of my mother when she was young. Elegant without being over the top."

I collect these stories. Each ring that leaves our workshops carries a piece of emotion, a fragment of a dream. My grandmother would have approved, I'm sure.