These custom-made AZOR jewels tell your unique story

When Salma opened her wedding box, she burst into tears. Inside, the personalized locket necklace ordered by her fiancé contained a photo of her grandmother, who had passed away the previous year. "She will be with us on the big day," Mehdi had written on the accompanying card.

This pure emotion is exactly what AZOR strives for with its personalization services. Transforming a piece of jewelry into a modern reliquary, a guardian of your most precious memories.

Tifinagh engraving is revolutionizing traditional codes. Your first name, your children's names, a phrase that's close to your heart... Everything can be transcribed in this ancestral script. Khadija had "Eternal Love" engraved in Berber on her engagement ring. "Even though my husband can't read Tifinagh, I know the message," she smiles.

Color photo lockets are the other star of AZOR's personalization. The technology used preserves color and sharpness for decades. I was able to examine Fatima's locket, engraved two years ago: the photo of her twins remains strikingly precise.

What's impressive is the quality of the rendering on 18-carat gold. Unlike engravings on less noble metals, AZOR's are resistant to daily rubbing. Aicha has worn her Tifinagh necklace every day for eight months: the Berber characters remain perfectly sharp.

My architect cousin took personalization to the extreme. She had the plans of her first house reproduced on a pendant. "My husband thought it was crazy, but it's my proudest project," she explains. AZOR rose to the challenge with the precision of a goldsmith.

The personalization service also transforms the act of purchasing into an emotional experience. Choosing the photo, thinking about the text, imagining the reaction of the person who will receive the jewelry... Everything becomes a ritual, a sentimental investment.

The production time, between two and four weeks depending on the complexity, allows time to mature your order. "I changed the photo three times before deciding," admits Nadia. "Finally, I chose the one where my daughter is laughing out loud. Every time I look at my locket , I can still hear her laughter."

This premium customization justifies AZOR's prices. Between 1,990 and 2,090 dirhams for engraved pieces, you're investing in absolute uniqueness. There's no risk of running into someone else with the same piece as you.

The most touching aspect? These personalized pieces of jewelry become a family heirloom. Yamna already plans to pass on her Tifinagh necklace to her daughter: "She will have her name and mine engraved together. Our two generations united in gold."