When a jewel becomes a talisman: gold as an intimate force

I don't really believe in superstitions, but there is one ring I never take off. It's not the most brilliant of my creations, nor the most expensive, but every time I wear it, I feel like it accompanies me like a lucky charm .

One night before an important presentation, I left it on my nightstand. I went out without it. I looked well-dressed and confident on the outside, but inside, I was missing something. I felt incomplete. The next day, I put it back on, and believe me, the day was different.

That's when I realized that for many people, a piece of jewelry goes beyond its aesthetic function. It becomes a talisman , an intimate force that we carry within ourselves.

A client recently confirmed this to me. She wanted a discreet pendant, in 18-karat gold, with a tiny stone encrusted. I asked her why she was so attached to this detail. She smiled at me:
"It's not a stone, it's the color of my mother's eyes. When I wear it, I'll feel like she's always with me."

I was touched by this request. It wasn't a whim, but a way to maintain a connection, invisible to others, essential to her.

This is also our job. We don't just make gold and stones. We shape pieces of soul .

Another time, a young man came to buy a thin ring for his partner. He wanted it engraved with an Arabic phrase, known only to the two of them. I asked her if she would know it was there, hidden.
"Yes," he replied. "She'll know because she'll feel it."

These stories remind me that each piece of jewelry, beyond the metal and the technique, becomes what the person decides to put into it. An intention, a memory, a wish. And sometimes, it becomes a talisman , a silent force that we always carry with us.

That's why we work with 18-carat gold: it stands the test of time, wear, and everyday gestures. A talisman must not be damaged. It must survive the years without losing its shine.

I often think about my own ring. I don't know if it's magic, or simply the power of memories. But every time I look at it, I remember who I am and why I do this job. It gives me confidence.

A piece of jewelry can do the same thing for each of us. It can be a touch of elegance that reassures, a discreet connection to someone we love, or a silent promise we make to ourselves.

When I see customers leave with their Azor pieces, I sometimes wonder if they know they're taking home more than just a piece of jewelry. Perhaps they'll discover it one day, in a special moment, like I did with my ring. And on that day, this piece of jewelry will become their talisman.