An 18-carat gold heirloom: the ultimate choice

Why 18-carat gold and not something else?

Well, I'll tell you something: gold is like wine - everyone talks about it, but few really know the difference! I've been working in jewelry for fifteen years, and I've seen it all.

The happy medium that changes everything

24-karat gold? Beautiful on paper, disastrous in real life. Too soft, it warps if you look at your watch sideways! 10-karat gold? Sure, it's durable, but it lacks that warm, vibrant color.

18-karat gold is our very own Goldilocks—not too hard, not too soft, just perfect! 75% pure gold mixed with 25% other metals (silver, copper, zinc, depending on your mood). The result? A metal that shines like crazy but can withstand the knocks of everyday life.

Our craftsmen love working with

Look, Hassan, our setter, he was explaining to me the other day: "With 18-carat gold, I can achieve feats! The fine details, the complicated engravings, everything is perfect." And it's true - look at our Tifinagh creations, those delicate little letters... Impossible to achieve with a less noble metal.

Legacy matters

My grandmother had an 18-karat gold brooch from her mother. Sixty years later, it still shone like the first day! That's what we want at Azor—for your necklace to last for generations while retaining its beauty.

18-karat gold isn't just a financial investment. It's an emotional investment that will outlast your wrinkles!

Our collection awaits you

Honestly, come and touch our pieces. You'll feel the difference right away—that perfect weight, that deep color, that sense of "accessible luxury" that's a pleasure without breaking the bank.

Your story deserves 18-karat gold, right?