The Story of Our "Intimate Dance" Necklace - Why This Name?

My sister Zineb has always been different from the rest of the family. When we were little, she preferred understated jewelry to the flashy sets our mother wore for special occasions. "I don't want it to be flashy," she always said.

In 2021, when she got engaged to Karim, she came to me with a special request: "Yasmina, I want you to create something unique for my wedding. But not like the others. I want a piece of jewelry that only stands out when people approach me."

I first thought of discreet earrings. But Zineb had a specific idea: "A necklace, but so fine that it feels like it's dancing on my skin. Something intimate."

The first sketches in the family living room

We sat down in our parents' living room in Salé with my sketchbooks. Zineb was already wearing her wedding dress—a Fouzia Naciri creation, all lace and understated.

"Look," she said, running her hand over her neckline, "I want something that fits this curve perfectly. Not a pendant that falls off, but a chain that follows the movement of my body."

I started drawing. Line by line, I imagined this ultra-fine 18-karat gold chain, with links so delicate they almost seemed liquid. The name "Danse Intime" came naturally—because that's exactly what this piece of jewelry did: dance against her skin.

The emotion of the day

On her wedding day, I watched Zineb walk down the aisle. Her chain shimmered softly under the lights, visible only to those who knew her well enough to look for it.

Karim told me later: "During the ceremony, I spent my time watching this little sparkle of gold move with his breathing. It was mesmerizing."

My sister had gotten exactly what she wanted: a piece of jewelry that spoke only to those who truly mattered.

When the personal becomes commercial

After the wedding, several guests contacted me. They all wanted "the same chain as Zineb." Khadija, a friend of my sister's, explained, "I loved this discretion. You suspect there's something precious, but you have to get closer to see what it is."

This is how our "Intimate Dance" was officially born. A private creation that became public, but which kept its confidential soul.

Today, when I see our customers wearing this chain, I always think of Zineb and her very special request. Each "Danse Intime" carries a little of the intimacy she was seeking.

If you too are looking for this elegant discretion, this delicate dance against your skin, you can discover our Intimate Dance Necklace in 18K Gold on our online store. Just as Zineb wanted: a jewel that speaks only to those who truly matter.