Eternal Radiance: Why Choose Azor Jewelry's 18-Carat Gold

Why we're betting everything on 18-carat gold

You know what annoys me? That "gold" jewelry you find everywhere that turns green after three weeks! My grandmother always told me, "If you buy jewelry, get real gold. It costs more at first, but your grandchildren will still wear it."

Grandma was right.

What exactly is 18-carat gold?

So, what does it mean? It's 75% pure gold mixed with other metals. Why not 100%? Because pure gold is too soft—it warps as soon as you look at it the wrong way! With our blend, you get the best of both worlds: the beauty of real gold and the strength to wear it every day.

I have clients who have been wearing our pieces for fifteen years. The other day, one of them showed me her Danse Intime necklace—it shone like the first day! Not a scratch, not a hint of discoloration. That's the difference with real gold.

Jewelry that will (almost) outlive you

Whether it's our Néo Happy Family for everyday wear or a more precious piece for special occasions, our creations are made to endure. Showers, sports, gardening... Well, just avoid the municipal swimming pool with its chlorine that kills everything!

Our little personal guarantee

Honestly, when you buy from us, you can sleep soundly. No nasty surprises six months from now, no jewelry that mysteriously changes color. Just gold that stays gold, shining and proud, year after year.

That's what we promise you at Azor Jewelry - something solid and durable!